About

Industrial and furniture designer with 10+ years of experience specializing in furniture, lifestyle consumer products, and spatian design, with a strong passion for advanced concepts development and photorealistic visualization.

I’ve had the pleasure of working alognside talented teams at Triumph Desing REsource in Milan, TOTEM and Jose Roca Studio - the practice I founded and led for nearly a decade.

Throughout my career I’ve contributed to projects connected to Toyota during Milano Design Week 2015 and directed 100+ multidisciplinary projects for clients across furniture, retail, and interior manufacturing.

Graduated with an MSc in Interior & Product Design from Scuola Politecnica di Design (SPD) in Milan, and BSc in Product Design Engineering from Universidad EAFIT.

Education

MSc. Interior & Product Design
Scuola Politecnica di Design (SPD) | Milan, Italy | 2015

Specialization, Design Management
Universidad EAFIT | Medellín, Colombia | 2014

BSc. Product Design Engineering
Universidad EAFIT | Medellín, Colombia | 2013

Publications

Heimtextil Colombia | 04-2026
International textile fair

Revista Casa em Jardim | 10-225
Online Magazine

EAFIT Noticias | 08-2021
EAFIT University’s Online Magazine

El Heraldo | 06-2021
Colombian Newspaper

Axxis | 12-2020
Colombian Design And Architecture Magazin

Yanko Design | 09-2013
Online Design Magazin

Awards / Honors

Exhibitor, CREADORES stand — La Feria de Diseño | Medellín, Colombia | 2024

Exhibitor, CREADORES stand — La Feria de Diseño | Medellín, Colombia | 2025

Finalist, Best furniture design— Premio Lápiz de Acero | Bogotá, Colombia | 2023

Bronze A’ Design Award — A’ Design Award Competition | Como, Italy | 2019

Finalist, 1st Design Contest — Acabados y Formas | Medellín, Colombia | 2019

Social

A man with a beard and bald head wearing a light green jacket, white T-shirt, beige pants, and white sneakers, standing with arms crossed against a plain white wall.

Let’s talk!